A rich and famous self-help guru's controversial philosophy of extreme selfishness is put to the ultimate test when his only daughter is kidnapped and held for ransom.

When Cyrus Nollen joins forces with high school heart-throb Christian Newville to woo his own secret love Roxy Rostand, he unintentionally wreaks havoc as Roxy falls hard for the virtual dream-boy with Cyrus' wit and Christian's good