A rich and famous self-help guru's controversial philosophy of extreme selfishness is put to the ultimate test when his only daughter is kidnapped and held for ransom.

Follows writer Billie through a birthday weekend full of friends and family rushing to her 'rescue' after she 'accidentally' threatens suicide on social media.

When Cyrus Nollen joins forces with high school heart-throb Christian Newville to woo his own secret love Roxy Rostand, he unintentionally wreaks havoc as Roxy falls hard for the virtual dream-boy with Cyrus' wit and Christian's good