An examination of America's win-at-all-cost culture from the perspective of bodybuilding and performance enhancing drugs, as it focuses on a pair of siblings chasing their dream.

The inspirational tale of the grandfathers of fitness as we now know it, Joe and Ben Weider. Facing anti-Semitism and extreme poverty, the brothers beat all odds to build an empire and inspire future generations.

Build him up. Tear him apart.