This is the inspiring true story of Richard Montañez who as a Frito Lay janitor disrupted the food industry by channeling his Mexican heritage to turn Flamin' Hot Cheetos from a snack into an iconic global pop culture phenomenon.

A Champion Rodeo cowboy and special forces soldier is crushed by war and personal loss and must draw on faith and the "cowboy way" to reclaim his will to live and the love of his life.

Fighting for her own life and the ones she loves, a Mother in New Mexico sinks deeper in her addiction while struggling to surface for her daughter.